POP UP to be held at Isetan Shinjuku from March 25-31. Pre-release prior to the nationwide launch on Friday, April 3
The pre-release pop-up at Isetan Shinjuku will feature four items: lotion, emulsion, serum, and cream, as well as a starter kit that allows you to try all items for one week. During the pop-up period, customers will receive special gifts*1 based on their purchases. Experience MIROS skincare at the store.
Pop-up Event Overview
Period: Wednesday, March 25, 2026 to Tuesday, March 31, 2026
Location: Isetan Shinjuku Store Main Building B2F Isetan Beauty Apothecary / Park Books & Promotions
Opening Hours: 10:00 AM - 8:00 PM
*On Wednesday, March 25, the store will be open from 10:00 AM - 5:30 PM.
Promotion at Pop-up
1. The first 100 customers to purchase Serum 8 (25mL) will receive one of the following gifts:
- Lotion: Hydrating Treatment Lotion Mini (20mL)
- Emulsion: Infusion Emulsion Mini (14mL)
- Cream: Radiance Cream Mini (4g)
2. The first 100 customers to purchase Serum 8 (55mL) will receive the following 3-item set:
- Lotion: Hydrating Treatment Lotion Mini (20mL)
- Emulsion: Infusion Emulsion Mini (14mL)
- Cream: Radiance Cream Mini (4g)
*Limited quantities available / While supplies last
Early Release Information
(From left: Hydrating Treatment Lotion 115mL, Serum 8 25mL, Serum 8 55mL, Infusion Emulsion 95mL, Radiance Cream 50g)
Hydrating Treatment Lotion
PRIMER: Prepares the skin's foundation
A lotion that evenly provides moisture to the stratum corneum and enhances absorption.
Volume: 115mL, Price (incl. tax): 8,800 yen
PIKIÄ®*2 1% blended
Infusion Emulsion
BALANCER: Provides a good balance of moisture and oil
An emulsion that creates a pathway for moisture* (*to the stratum corneum)
Volume: 95mL, Price (incl. tax): 12,650 yen
PIKIÄ®*2 3% blended
Serum 8
CATALYST: Accelerates and deepens skincare time
A serum formulated with the highest concentration of PIKIÄ®*2 in the series, effectively delivering highly concentrated ingredients.
Volume: 25mL, Price (incl. tax): 19,800 yen
Volume: 55mL, Price (incl. tax): 36,300 yen
PIKIÄ®*2 8% blended
Radiance Cream
HALO: Wraps in moisture and imparts a glow
A cream that keeps PIKIÄ®*2 and moisture locked in for a long time.
Volume: 50g, Price (incl. tax): 16,500 yen
PIKIÄ®*2 5% blended
[Starter Kit]
A "Starter Kit" to generously try the full MIROS line for one week.
MIROS
MIROS was born as a new wellness brand that unites timeless Japanese principles and frontier biotechnology. It aims to decode the wisdom of nature and bring out the beauty within through a molecular design approach*3.
Beauty guided by intelligence of the future - MIROS Skincare
Born from the unique approach of AI design and precision fermentation, which brought research results that used to take many years into the present, PIKIÄ®*2. To maximize its potential, MIROS is formulated with Saccharomyces/rice ferment filtrate*4 and carefully selected Japanese plant extracts*5 such as white lavender, Saxifraga stolonifera, and Irohamomiji. The synergy of these moisturizing ingredients allows moisture to penetrate deep into every corner of the skin*6, leading to firm, deeply radiant skin.
MIROS skincare, with its formulation design backed by future knowledge, brings out the skin's inherent beauty.
MIROS's Unique Fragrance Approach
MIROS reinterprets "fragrance" as an element that completes high-end wellness. Defining it as a "ritual that appeals to the senses," we have developed two artistic fragrances using natural essential oils. The brand's signature serum "Serum 8" is scented with KARESANSUI (dry landscape garden), and the lotion, emulsion, and cream are scented with ASATSUYU (morning dew).
KARESANSUI: A mystical scent imbued with a subtle dynamism within tranquility.
Main essential oils: Grapefruit, Bergamot, Lime, Mandarin, Cardamom, Frankincense, Myrrh, Lavender, Violet, Cedarwood, Patchouli, Cypress, Sandalwood, Ambrette seed
ASATSUYU: A scent that embodies the transparency of resonant stillness and light.
Main essential oils: Bergamot, Orange, Kabosu, Lemongrass, Rosemary, Pelargonium graveolens
*1 Please inquire at the store for details. While supplies last.
*2 sh-polypeptide-47 (skin conditioning ingredient, yeast-derived vegan ingredient)
*3 A development philosophy that analyzes and derives insights from the molecular composition of substances at a nanolevel.
*4 Moisturizing ingredient
*5 Lavender flower extract, Saxifraga stolonifera extract, Acer palmatum leaf extract (skin conditioning ingredients)
*6 Penetration to the stratum corneum